Market Research Survey
Sample Questions for Promotional Items
1. How long have you been a purchaser of promotional products from the following suppliers?
Company A
Company B
Company C
Less than six months
Six months to a year
From one year to two years
From two years to five years
Greater than five years
2. Overall, how satisfied are you with these suppliers' products?
Company A
Company B
Company C
Extremely satisfied
Very satisfied
Somewhat satisfied
Not very satisfied
Not at all satisfied
No response
3. Overall, how satisfied are you with these suppliers' service?
Company A
Company B
Company C
Extremely satisfied
Very satisfied
Somewhat satisfied
Not very satisfied
Not at all satisfied
No response
4. How often do you purchase the products from each of these suppliers?
Company A
Company B
Company C
Never purchase from them
Haven't purchased from them in the past 12 months
2 or 3 times a year
More than 3 times a year
Every 2 or 3 months
1 to 3 times a month
Once a week or more
Daily
Only purchase from them
5. How important are these benefits to you?
Very Important
Important
Average
Slightly Important
Not Important
Has the best product quality
1
2
3
4
5
has the best printing capability
1
2
3
4
5
Is the fastest
1
2
3
4
5
Is the easiest to do business with
1
2
3
4
5
Has the fewest errors
1
2
3
4
5
Is the most knowledgable
1
2
3
4
5
Corrects Order errors
1
2
3
4
5
Has the best catalog
1
2
3
4
5
Has the best samples program
1
2
3
4
5
6. Please select which supplier best meets your needs for each of the following. (One choice per row)
Company A
Company B
Company C
Has the best product quality
Has the best printing capability
Is the fastest
Is the easiest to do business with
Has the fewest errors
Is the most knowledgable
Corrects order errors
Has the best catalog
Has the best samples program
7. How important are each of the following for you?
Very Important
Important
Average
Slightly Important
Not Important
Meeting your expectations
1
2
3
4
5
Speed of response
1
2
3
4
5
Satisfactory response
1
2
3
4
5
Accuracy of information
1
2
3
4
5
Product innovation
1
2
3
4
5
Imprint quality
1
2
3
4
5
Packaging quality
1
2
3
4
5
On time delivery
1
2
3
4
5
Correct delivery
1
2
3
4
5
8. Please select the supplier that best meets your needs for each of the following:
Company A
Company B
Company C
Meeting your expectations
Speed of response
Satisfactory response
Accuracy of information
Product innovation
Imprint quality
Packaging quality
On time delivery
Correct delivery
9. How likely are you to purchase from each supplier again? Please select one answer for each supplier.
Company A
Company B
Company C
Have never bought from them
Definitely not
Probably not
Maybe
Probably
Very Likely
10. Would you recommend each supplier to others? Please select one answer for each supplier.
Company A
Company B
Company C
Can't since have never purchase from them
Definitely not
Probably not
Maybe
Probably
Definitely
11. When thinking of your experience with Company A, how would you rate:
Excellent
Good
Average
Fair
Poor
Company A's Product quality
1
2
3
4
5
Company A's Imprint quality
1
2
3
4
5
Company A's On-Time Delivery
1
2
3
4
5
Company A's Correct Delivery (address, quantity, item)
1
2
3
4
5
Company A's Packaging durability
1
2
3
4
5
Company A's Packaging attractiveness
1
2
3
4
5
Company A's Packaging stylishness
1
2
3
4
5
Company A's Customer Service Overall
1
2
3
4
5
Company A's Customer Service responsiveness
1
2
3
4
5
Company A's Customer Service ability to answer your question
1
2
3
4
5
Company A's Customer Service ability to resolve your problem
1
2
3
4
5
12. When thinking of your experience with Company B, how would you rate:
Excellent
Good
Average
Fair
Poor
Company B's Product quality
1
2
3
4
5
Company B's Imprint quality
1
2
3
4
5
Company B's On-Time Delivery
1
2
3
4
5
Company B's Correct Delivery (address, quantity, item)
1
2
3
4
5
Company B's Packaging durability
1
2
3
4
5
Company B's Packaging attractiveness
1
2
3
4
5
Company B's Packaging stylishness
1
2
3
4
5
Company B's Customer Service Overall
1
2
3
4
5
Company B's Customer Service responsiveness
1
2
3
4
5
Company A's Customer Service ability to answer your question
1
2
3
4
5
Company A's Customer Service ability to resolve your problem
1
2
3
4
5
13. When thinking of your experience with Company C, how would you rate:
Excellent
Good
Average
Fair
Poor
Company C's Product quality
1
2
3
4
5
Company C's Imprint quality
1
2
3
4
5
Company C's On-Time Delivery
1
2
3
4
5
Company C's Correct Delivery (address, quantity, item)
1
2
3
4
5
Company C's Packaging durability
1
2
3
4
5
Company C's Packaging attractiveness
1
2
3
4
5
Company C's Packaging stylishness
1
2
3
4
5
Company C's Customer Service Overall
1
2
3
4
5
Company C's Customer Service responsiveness
1
2
3
4
5
Company A's Customer Service ability to answer your question
1
2
3
4
5
Company A's Customer Service ability to resolve your problem
1
2
3
4
5
14. How often have you had the following problems in the last 12 months with Company A?
Frequently
Often
Sometimes
Seldom
Never
Not applicable
Poor Quality
1
2
3
4
5
6
No directions included with item
1
2
3
4
5
6
Disfunctional product - does not work, broken
1
2
3
4
5
6
Wrong Imprint
1
2
3
4
5
6
Wrong Imprint location
1
2
3
4
5
6
Wrong Imprint color
1
2
3
4
5
6
Wrong art
1
2
3
4
5
6
Wrong spelling
1
2
3
4
5
6
Missed word
1
2
3
4
5
6
Bad imprint image overall
1
2
3
4
5
6
Bad imprint: smear
1
2
3
4
5
6
Bad imprint: illegible
1
2
3
4
5
6
Bad imprint: dot, spot
1
2
3
4
5
6
Bad imprint: inconsistent letters
1
2
3
4
5
6
Bad Imprint: Crooked or off center
1
2
3
4
5
6
Imprint rubs off
1
2
3
4
5
6
Wrong item
1
2
3
4
5
6
Wrong color
1
2
3
4
5
6
Wrong or missed accessories
1
2
3
4
5
6
Damaged or scratched on surface
1
2
3
4
5
6
Dead batttery
1
2
3
4
5
6
Pen quality: does not write
1
2
3
4
5
6
Pen quality: scratchy, skips when writing
1
2
3
4
5
6
Marker quality: dried up
1
2
3
4
5
6
Liquid items: Leaks, No water
1
2
3
4
5
6
15. How often have you had the following problems in the last 12 months with Company B?
Frequently
Often
Sometimes
Seldom
Never
Not applicable
Poor Quality
1
2
3
4
5
6
No directions included with item
1
2
3
4
5
6
Disfunctional product - does not work, broken
1
2
3
4
5
6
Wrong Imprint
1
2
3
4
5
6
Wrong Imprint location
1
2
3
4
5
6
Wrong Imprint color
1
2
3
4
5
6
Wrong art
1
2
3
4
5
6
Wrong spelling
1
2
3
4
5
6
Missed word
1
2
3
4
5
6
Bad imprint image overall
1
2
3
4
5
6
Bad imprint: smear
1
2
3
4
5
6
Bad imprint: illegible
1
2
3
4
5
6
Bad imprint: dot, spot
1
2
3
4
5
6
Bad imprint: inconsistent letters
1
2
3
4
5
6
Bad Imprint: Crooked or off center
1
2
3
4
5
6
Imprint rubs off
1
2
3
4
5
6
Wrong item
1
2
3
4
5
6
Wrong color
1
2
3
4
5
6
Wrong or missed accessories
1
2
3
4
5
6
Damaged or scratched on surface
1
2
3
4
5
6
Dead batttery
1
2
3
4
5
6
Pen quality: does not write
1
2
3
4
5
6
Pen quality: scratchy, skips when writing
1
2
3
4
5
6
Marker quality: dried up
1
2
3
4
5
6
Liquid items: Leaks, No water
1
2
3
4
5
6
16. How often have you had the following problems in the last 12 months with Company C?
Frequently
Often
Sometimes
Seldom
Never
Not applicable
Poor Quality
1
2
3
4
5
6
No directions included with item
1
2
3
4
5
6
Disfunctional product - does not work, broken
1
2
3
4
5
6
Wrong Imprint
1
2
3
4
5
6
Wrong Imprint location
1
2
3
4
5
6
Wrong Imprint color
1
2
3
4
5
6
Wrong art
1
2
3
4
5
6
Wrong spelling
1
2
3
4
5
6
Missed word
1
2
3
4
5
6
Bad imprint image overall
1
2
3
4
5
6
Bad imprint: smear
1
2
3